Fearless Investor: The Glow-Up Your Money Needs and How to Start

By Natasha Palmatier • KNOW We are located in North Scottsdale but serve clients in 20 states.

For many women, the word investing brings up a mix of emotions such as intimidation, confusion, even fear. Not because women aren’t capable, but because investing has long been explained in a way that feels technical, impersonal, and disconnected from real life.

The truth is simple: investing itself isn’t scary, not understanding it is.

Once the jargon is stripped away and the focus shifts to purpose, investing becomes one of the most powerful tools you can use to support the life you’re building and the future you want.

Why Investing Feels Intimidating

Most people were never taught how investing actually works. Instead, they absorbed messages like:

  • “The market is risky”
  • “You could lose everything”
  • “You need a lot of money to start”
  • “You have to know what you’re doing”

Without context, those ideas stick and they keep people on the sidelines longer than they should. In reality, the biggest risk is often not investing at all and allowing time to pass without your money growing.

You Don’t Need to Know Everything

One of the most freeing realizations is that you don’t need to be an expert to be a successful investor.

You don’t need to watch financial news, pick individual stocks, or time the market. What you do need is clarity around three key things:

  1. Your goals - what this money is meant to support
  2. Your timeline - when you’ll need it
  3. Your comfort with risk - how much fluctuation you can tolerate

When those pieces are clear, investing becomes structured and intentional instead of overwhelming. And for many people, having a professional help define and align those elements brings confidence much faster than trying to figure it out alone.

Start Where You Are

Many people delay investing because they believe they need a large lump sum to begin. But consistency matters far more than the starting amount.

Small, regular contributions can add up meaningfully over time thanks to compound growth. When your money earns returns, and those returns begin earning returns of their own. Time is what drives long-term success.

Starting earlier with less often beats starting later with more.

Turn Intention Into Action: 6 Specific Steps You Can Take This Week

If investing feels overwhelming, don’t start with research. Start with behavior. Confidence comes from action! 

Here are specific steps you can take immediately:

  1. Schedule a 20-Minute “Money Date”
    Put it on your calendar this week.
    During that time:
    •    Log into every investment and retirement account you have
    •    Write down balances
    •    Confirm beneficiaries are up to date
    •    Note whether contributions are automatic or manual
    No analysis. Just awareness. Clarity reduces fear faster than avoidance.
  2. Automate One Contribution (Even If It’s Small)
    Choose one account — a 401(k), SEP IRA, Roth IRA, or brokerage account and turn on automatic monthly investing.
    It could be:
    •    $100 per month
    •    1% more into your retirement plan
    •    5% of business distributions
    Automation removes emotion. When investing becomes automatic, it stops feeling like a decision and starts becoming a habit.
  3. Increase Contributions by 1%
    If you’re already investing, increase your contribution by just 1%.
    You likely won’t feel it in your cash flow, but over time that small adjustment can meaningfully impact long-term growth.
    Small shifts compound. Waiting for the “perfect” amount delays momentum.
  4. Separate Short-Term and Long-Term Money
    Open a separate high-yield savings account labeled clearly:
    •    “Taxes”
    •    “Emergency Fund”
    •    “Home Down Payment”
    •    “Vacation Fund”
    When short-term money is clearly separated, you’ll feel more confident investing long-term dollars. Uncertainty often comes from mixing goals.
  5. Stop Checking Headlines | Start Checking Allocation
    Instead of asking:
    “What is the market doing?”
    Ask:
    “How is my portfolio allocated?”
    If you don’t know:
    •    What percentage is in stocks?
    •    What percentage is in bonds?
    •    How diversified it is?
    That’s the gap to close.
    Understanding structure reduces emotional reactions to daily news cycles. Risk is often misunderstood. Market ups and downs are normal. They’re the cost of earning higher long-term returns. While short-term volatility can feel uncomfortable, history shows that staying invested over longer periods has rewarded patience. A thoughtful investment strategy helps remove emotion from decision-making and keeps long-term goals on track especially during uncertain markets.
  6. Decide If You Want to DIY or Delegate
    Be honest with yourself:
    Do I want to:
    A) Manage this myself and actively monitor it?
    B) Have a professional build and oversee the structure?
    There is no wrong answer.
    But indecision is expensive.
    Choosing clarity either through education or partnership moves you forward.

Confidence Comes From Clarity

Confidence doesn’t come from knowing everything, it comes from knowing you have a plan and someone guiding it.

Many women are fully capable of managing their finances, but they’re also busy building careers, running businesses, raising families, and making countless decisions every day. For many, the challenge isn’t intelligence or discipline, it’s time and wanting reassurance that nothing important is being missed.

Working with a financial advisor isn’t about giving up control. It’s about gaining clarity, structure, and a trusted partner who helps you make thoughtful decisions, especially when life gets full or markets feel uncertain.

The Bottom Line

Investing doesn’t require courage, luck, or perfect timing.

It requires clarity, intention, and a willingness to start.

You don’t have to figure it all out on your own, and you don’t have to wait until you feel “ready.” Readiness often comes after you take the first step.

A Gentle Next Step

If investing feels overwhelming or simply isn’t something you want to manage on your own, that’s completely reasonable. A trusted advisor can help translate complexity into clarity, build a strategy aligned with your life, and serve as a steady guide as your goals evolve.

This is the work we do every day: partnering with women and families who want their money working intentionally in the background, without requiring constant attention or stress.

More about Natasha

My name is Natasha Palmatier. I am a wife, a mother of 4, and a certified financial planner. I grew up in the Chicago suburbs and moved to Arizona in 2012. I have been in the financial industry for over a decade. I am proud owner of Sunstone Wealth Management with a team of women. We are located in North Scottsdale. My team is dedicated to lead and inspire our clients to plan for their financial futures, live a joyous life, and prolong their legacy. We offer investment consulting, financial and retirement planning and wealth protection. For fun, I love to travel with my family of 6 in our RV and spend quality time with my girl friends!