Business

Key Steps For Building a Strong Fundability

By Amanda Webster • Accruity • KNOW Florida, USA

Are you a small business owner, entrepreneur, or startup founder aiming to take your business to the next level? You may have heard the term fundability thrown around in business circles. But what is findability, and what does it mean for you and your business?    

 

What is Fundability, and Why Is It Important?  

Fundability is all about how easily a business can get financing. It looks at things like credit score, financial health, and growth potential. A company with a high fundability score is more likely to attract investors and get good financing terms. Conversely, a low score can make it harder to access funds and might lead to less favorable loan conditions. This is key for business growth since it affects cash flow, expansion opportunities, and reputation. A solid score shows effective management and hints at future success, making the business more appealing to investors and lenders. 

 

Factors Affecting Fundability  

Business Legitimacy and Credibility 

Lenders and investors assess fundability by evaluating a business's legitimacy and credibility. They check for registration, legal compliance, an EIN, and necessary licenses. A professional online presence, including a business website and email, enhances credibility and demonstrates business seriousness. 

 

Financial Health and Credit History  

A business's financial health and credit history are key to its fundability. Lenders assess financial statements and credit reports to gauge stability and repayment capability. Strong financials and credit history boost loan approval chances, while poor records hinder financing opportunities. 

 

Consistency in Business Information  

Consistency in business information across all platforms is crucial for fundability. Ensure details like your business name, address, phone number, and email are accurate and uniform everywhere. Inconsistencies can deter lenders and investors by raising doubts about the legitimacy and reliability of your business. Being consistent builds trust and credibility. 

 

 

Steps to Improve Fundability  

Setting Up a Strong Business Foundation  

Establishing a robust business foundation is crucial for enhancing fundability. Start by creating a legitimate business structure, like incorporating or forming an LLC. This boosts your credibility and protects your personal assets by separating them from business liabilities. 

Ensure your business has a valid Employer Identification Number (EIN), necessary for taxes and often required for a business bank account. Maintaining a dedicated business bank account plays a key role in financial management and shows financial responsibility. 

Verify that your business has all necessary licenses and permits for your industry and location. Operating without them can lead to legal issues and harm your fundability. 

 

Maintaining Accurate and Consistent Business Records  

Keeping accurate and consistent business records is crucial for fundability. This includes maintaining detailed financial records like income statements, balance sheets, and cash flow statements. These records give a clear overview of your company's financial status and assist lenders in evaluating your fundability. 

Regularly review your business credit reports from major agencies like Dun & Bradstreet, Experian, and Equifax. Ensure all information is accurate and promptly address discrepancies. Inaccurate data can harm your credit score and fundability. 

 

Building and Monitoring Business Credit  

Building a solid business credit history is crucial for fundability. Start with a business credit card and use it responsibly. Make timely payments and keep credit utilization low to build positive credit. Some lenders report to other business data agencies, so ensure your business information is accurate across all platforms. Regularly monitoring your business credit helps you manage changes and address issues before they affect fundability. 

 

The Key to Long-Term Business Financial Health  

In today’s competitive business environment, achieving fundability is essential for your business’s success and growth. By following key steps to improve fundability and addressing common challenges, you can enhance your business's credibility, access financing more readily, and establish a strong reputation within your industry.   

Maintaining accurate and consistent business information is crucial for long-term fundability. Regularly review and update your business details across all platforms to ensure coherence and maximize your chances of securing funding. Additionally, monitor your business credit, resolve personal credit issues, and continuously strive to enhance your financial management practices. With a robust fundability profile, your business can unlock limitless opportunities.  

 

More about Amanda

Amanda Webster is the Chief Revenue Officer at Accruity, where she leads strategic growth initiatives to expand the firm’s impact within the real estate industry. With a keen focus on optimizing financial strategies for real estate professionals—including investors, construction companies, brokerages, and property management firms—Amanda is dedicated to driving revenue growth while ensuring clients receive best-in-class accounting, tax strategy, and financial services.

Prior to joining Accruity, Amanda served as Chief Operating Officer at a financial services firm, where she played a pivotal role in helping entrepreneurs access the funding they needed to scale their businesses. With over two decades of management experience and a deep understanding of the legal system, she worked across departments to drive operational efficiency, foster innovation, and ensure clients secured the best possible financial opportunities.

Beyond her professional achievements, Amanda is a proud military spouse and the devoted mother of five beautiful children. She balances the demands of executive leadership with family life, bringing the same level of dedication, resilience, and strategic thinking to both. Now, as CRO at Accruity, Amanda is committed to revolutionizing how real estate professionals manage and maximize their financial health—helping them build sustainable, profitable enterprises while positioning Accruity as the premier financial partner for the real estate industry.