Special Series: The Bootstrapped Hair Brand Breaking Industry Norms, Meet Cruz Textures Founder, Ashtyn Montgomery

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Special Series: Up Close with Ashtyn Montgomery of Cruz Textures

If you're feeling the pressure of making costly marketing mistakes and struggling to keep your brand vision intact, then you are not alone! Sometimes it's the tough decisions that push us to prioritize our mental and financial well-being, and not letting anything compromise our business dreams. It's a lesson in life, one that's essential for any entrepreneur to learn.

Meet Ashtyn Montgomery, the visionary behind Cruz Textures, a high-end luxury hair extension line specializing in 100% raw Indian hair extensions. Ashtyn's background in the pharmaceutical and medical field, coupled with her passion for beauty and skincare, led her to venture into the world of e-commerce and entrepreneurship. 

The key moments in this episode are:

•  03:29 - Transition to Entrepreneurship

• 09:19 - Business Essentials

• 12:39 - The Origin of Cruz Textures

• 19:22 - Ambassador Program and Market Penetration

• 27:18 - Staying True to Your Vision

• 37:33 - Lessons in Business Decision-Making

• 43:40 - Exciting Developments at Cruz Textures

Links:

• Stay connected and become a KNOW Insider. Go behind the scenes, access Insider-Only content, masterclasses, and more: https://www.theknowinsider.com/

• Learn more about Cruz Textures: https://cruztextures.com/

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Podcast Production:

Produced by our friends at The Found House.