Special Series: The Rise, Fall, and Reinvention of a Graphic Tee Empire, Meet co-founder of Girl Tribe Co Sarah Baucom

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Special Series: Up Close with Sarah Baucom, co-founder of Girl Tribe Co

What happens when scaling too fast takes a toll on both business and personal well-being? Sarah Baucom, co-founder of Girl Tribe Co., joins us to share the real story behind their rise in the graphic T-shirt industry, the hard lessons learned from rapid growth, and the intentional decision to scale back.

From pop-up shops to nationwide success, Sarah and her co-founder Carrie Barker built a brand that resonated with ambitious women. But behind the scenes, the pressure of ‘doing it all’ forced them to rethink their path. This episode dives deep into the myths of entrepreneurship—that more is always better, that you have to sacrifice everything to succeed, and that stepping back means failure.

The key moments in this episode are:

• 01:42 - The Evolution of Girl Tribe

• 11:13 - Impactful Pop-Up Events

• 15:16 - The Expansion of Girl Tribe Co.

• 25:28 - The Shift from Pop-Ups to Storefronts

• 35:18 - Lessons in Entrepreneurship

• 41:22 - Life Changes and Decision-Making

• 44:56 - The Addiction of Entrepreneurship

• 47:11 - Pivoting the Business

• 50:35 - Choosing Family Over Business

• 52:15 - Letting Go and Learning

Links:

• Stay connected and become a KNOW Insider. Go behind the scenes, access Insider-Only content, masterclasses, and more: https://www.theknowinsider.com/

• Learn more about Girl Tribe Co.: https://girltribeco.com

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Podcast Production:

Produced by our friends at The Found House.