EP 116 - Mompreneur to Market Dominator with Haley Hoover

IN THIS EPISODE YOU'LL HEAR: Haley Hoover, founder and CEO of Winnie & Lu, walks you through her founder journey, from spotting a simple parenting problem to launching a full lifestyle brand. She shares how a frustrating bottle‑drying rack sparked an "aha!" moment that led to creating the elegant, sustainable Airess Drying Rack, and how she transformed that first product into a woman‑owned business redefining essentials for modern parents. Haley gives an honest look at the challenges she faced breaking into manufacturing as a female entrepreneur, the resilience required to bootstrap a product-based brand, and the vision that drives her to build quality, longevity, and style into everything she does.

WHAT YOU WILL LEARN: You'll learn the real‑world process of launching a product-based business- from idea to prototype to full production- including critical lessons on manufacturing, funding, and market positioning. Haley explains why solving a real-life pain point is the foundation of a brand that resonates. You'll also walk away with strategies on balancing motherhood and entrepreneurship, staying true to your vision while scaling smartly, and how to build a brand rooted in sustainability, function, and timeless design that serves families for years.

LINKS:

• Stay connected and become a KNOW Insider. Go behind the scenes, access Insider-Only content, masterclasses, and more: https://www.theknowinsider.com/

• Learn more about Winnie & Lu: https://www.winnieandlu.com/