EP 117 - The Customer Experience Powerhouse Behind Mystery Shopping with Elaine Buxton

Want to know the secret behind secret shopping? In this episode, Elaine Buxton, CEO of Confero and seasoned customer‑experience expert, pulls back the curtain on how mystery‑shopping isn't just "secret visits," but a powerful, data-driven tool that reveals what customers actually experience- from front-line service and store appearance to process compliance and brand integrity. Elaine also provides tailored advice for business owners at every stage- whether you're 0–5 years in, navigating the 5–10‑year growth plateau, or leading a 10+‑year enterprise- with one guiding principle: elevate as you rise.

Links:

• Stay connected and become a KNOW Insider. Go behind the scenes, access Insider-Only content, masterclasses, and more: https://www.theknowinsider.com/

• Learn more about Confero and customer experience research: https://www.conferoinc.com/