The Retail Masterclass: How WHISH Beauty Scaled to QVC & National Retailers with Aimee Werner

How do you go from a "young and dumb" startup with one shave cream to a vertically integrated powerhouse on the shelves of Nordstrom and the screens of QVC? Aimee Werner, the visionary founder of WHISH Beauty, joins us for a masterclass in CPG growth.

Aimee pulls back the curtain on the "unfiltered" side of the beauty industry. She shares the exact moment a shower in Arizona changed her life's trajectory, the terrifying $15,000 "exploded shipment" that almost ended the company before it started, and the strategic decision to take their manufacturing 100% vertical. Whether you're in the product space or the service space, Aimee's insights on founder-led sales and "not counting your money" until the product sells through are essential for any high achiever.

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Key Topics Discussed:

• The "Aha" Moment: How borrowing her husband's shave cream led to a clean beauty revolution.
• Vertical Integration: Why owning their own factory allowed WHISH to survive COVID-19 and tariffs.
• The QVC Secret: Pitching via a Teams meeting and launching a sell-out show in just 8 weeks.
• Founder-Led Sales: Why you—the founder—are the only person who can truly sell your vision to big retailers.
• Strategic Patience: Why WHISH has turned down Sephora launch offers to ensure long-term brand health.

Connect with Aimee & WHISH Beauty:

• Website: whishbeauty.com
• Instagram: @whishbeauty
• Shop: Available at QVC, Nordstrom, and over 3,000 luxury spas nationwide.

Connect with KNOW: 

• Website: www.theknowwomen.com 
• Become an INSIDER: www.theknowinsider.com