The Mom Economy: How Amri Kibbler Built & Sold HeyMama (Twice!)

In 2014, there was no space for the "ambitious mom." You were either a "working woman" or a "mother," but never both in the same room. Amri Kibbler changed that. She co-founded Hey Mama, a community that grew from a dinner table for 10 to a national powerhouse of thousands of members. But the journey wasn't just highlight reels—it was a decade of pivots, fundraising, and a life-altering health battle.

Episode Summary: In this episode, Amri pulls back the curtain on the "Lean Startup" model that launched a movement. We discuss the "magic and the mess" of starting a business with your best friend, the grit required to fundraise from VCs who didn't "get it," and the incredible story of how Hey Mama was acquired twice in two years.

Amri also gets vulnerable about her cancer diagnosis and how it forced her to redefine "success" while navigating the complexities of a business exit. Whether you're a founder looking for an exit or a mom trying to find her tribe, Amri's story is a masterclass in resilience.

🔔 Subscribe for more bigger conversations and inspiring guests for Season 8! 

Key Topics:

• The Proof is in the Pain Point: How Amri knew she had a business before she even had a website.
• The Co-Founder Divorce: Why 70% of businesses started with friends fail and how to protect yourself.
• The Acquisition Journey: A rare look at the operational vs. acquisition finance side of selling a brand.
• Funding the Vision: How Hey Mama bypassed traditional VCs to raise capital from their own community of women.
• The Space Between: Amri's new mission to support parents navigating cancer while managing family life.

Connect with Amri Kibbler:

• Instagram: @amrikibbler
• Podcast: The Space Between: Navigating Cancer and Family Life
• Community: Hey Mama / We are Luminary

Connect with KNOW: 

• Website: www.theknowwomen.com 
• Become an INSIDER: www.theknowinsider.com