"Do You Carry Toilet Paper?" The Bold Pitch That Scaled Unicorn Inside JPMorgan Chase
Episode Summary:
How do you pitch the global CEO of one of the world's largest financial institutions on menstrual equity? You ask him if he carries toilet paper in his pockets.
In this high-energy solo episode of the High Achieving Female Podcast, Denielle Finkelstein, co-founder and co-CEO of Unicorn, breaks down the strategic power of getting the right people into the right rooms. Denielle shifts the conversation away from cold, transactional networking and dives deep into the art of building a "personal board of directors."
She shares the exact sequence of events—fueled entirely by an internal relationship with a local banker—that landed Unicorn an exclusive invite to a Boston cocktail party with JPMorgan Chase CEO, Jamie Dimon. Denielle pulls back the curtain on how to pitch high-net-worth decision-makers by making the corporate human, why women must stop acting like polite "observers" once they get access to major rooms, and her four-part framework for building a circle that changes your future.
Key Takeaways & Highlights:
-
Humans, Not Logos: Why modern business requires moving past job titles and org charts to focus entirely on genuine, non-transactional human connection.
-
The Jamie Dimon Catalyst: The exact internal relationship that bypassed standard corporate channels and got Unicorn into an exclusive, male-dominated room.
-
The Power of the Bold Pitch: How Denielle used a disruptive, relatable question to get the head of Chase Bank to instantly understand Unicorn's mission to put period products in every bathroom stall.
-
The Observer Trap: Why women freeze or become overly polite once they finally get a seat at the table, and how to actively combat the urge to shrink.
Links & Resources Mentioned:
-
Discover Unicorn's Mission: unicorn.com (or insert preferred brand link)
-
Connect with Denielle Finkelstein: LinkedIn
-
Follow the Podcast: @HighAchievingFemale
- Follow on Instagram & LinkedIn: @theknowwomen
For more like this head to www.theknowinsider.com

